Prepaid Legal Leads - 3 Ways To Go, What Is Optimal?
Prepaid Legal leads can make the difference between financial success and total loss in your business. But, not all leads are created equal.
Whether you choose to buy leads or produce your own, there are 3 main "archetypes" or categories that you'll find effective in growing your Prepaid Legal business:
1. Prospective customers. These prospects are interested in one of your products or services. If happy, they may be mindfully introduced to your business with reasonable success. But, they didn't start with an interest in making a profit, and they're going to need a lot of education.
2. Opportunity seekers. These individuals are looking for an opportunity to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in multi-level marketing or PPL. Your task will be to find the serious ones, overcome their objections and guide them into your opportunity.
3. Active network marketers. These prospects are already in an program, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their wallet by joining a program.
The most valuable prepaid legal leads are those in the third group: active network marketers.
Why?
Well, as discussed above, you know they have an interest in making cash with network marketing. You will never hear them ask, "Is this one of those pyramid schemes?" and other such silly questions. They're through that; they know better.
They also understand the profession better than someone who's never been in MLM. So, once they join your team and get through training, they'll create results much more quickly (and with less instruction) than the average person.
Lastly, they possibly know other active MLMers: their upline, front line, and even cross-line distributors they bonded with at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your downline.
They're in an opportunity, though, and not likely looking to get started in something else. It's your job to subtly, and carefully, pique their attention without setting off any trip wires.
The best way to do this is to lead with an offer that assists them in their existing organization... something not even related to your program. Something generic, like advertising tools or education.
Earn their trust, and make evident your value to them by assisting them to move forward with their existing opportunity. Show them that, unlike their existing advisor, you are training them things that produce results. But make it apparent that the only people who get your real focus are the people contributing to your own success.
At that time, becoming a member of your team will be the next sensible move.
In conclusion, you can pursue potential customers, you can target opportunity seekers, or you can go after active multi-level marketers. Of the three, active multi-level marketers have the greatest potential to explode your team with the least effort. Focus your effort there, and your paycheck will be transformed.